At Mass General Brigham, innovation isn’t a one-off initiative: it’s embedded in how the Talent Acquisition team works every day. Recognized as a 2025 Beamie Award winner for HR Innovation, the team has redefined candidate engagement at scale in one of the most competitive healthcare talent markets.

In this video, Landon Damiani, Project Manager for Talent Marketing and CRM Operations at Mass General Brigham, shares how the team leverages Beamery to transform Talent Acquisition from a process into a strategic advantage.

Key takeaways:

• Data-driven engagement: Metrics like open rates, clicks, and conversions guide every campaign.

• Candidate-first approach: Personalization, timing, and relevant content create meaningful connections.

• Segmented talent pools: Over 1,000 pools allow precise, role- and location-specific outreach.

• Integrated tech stack: Beamery Talent CRM works seamlessly with ATS and HRIS to streamline workflows

• Scalable processes: Automation and dynamic campaigns enable enterprise-level impact with a lean team.

• Internal adoption & training: Curated cohorts and live demos drive organic platform adoption.

• Future-focused: Exploring skills-based hiring and responsible AI to enhance equity and efficiency.

Mass General Brigham sets a new standard for healthcare hiring by combining data, technology, and human connection to engage top talent effectively.